Dell Technologies today announced that Vangelis Lagousakos has been appointed as the Senior Director, Channel for the Middle East, Russia, Africa and Turkey region.

In his new role, Vangelis will be responsible for strengthening relationships with channel partners, with a view to developing and enabling a robust partner community. Through its simple, predictable, and profitable approach, Dell Technologies Partner Program is designed to drive growth and profitability for the whole channel ecosystem. Recognizing that partners are integral to delivering excellent customer experiences, the Dell Technologies Partner Program is designed to drive new business through a fully integrated and streamlined process.

By providing access to its broad portfolio of solutions and offerings across its strategically aligned businesses, the recently enhanced program aims to support partners as they deliver transformational solutions to customers. The program provides partners with simplified engagement, training and competencies, new badging and expanded opportunities around storage and next-generation cloud solutions to enable the rapid adoption and optimization of emerging technologies.

As the new regional channel lead, Vangelis will continue to develop a cohesive ecosystem to better serve partners in their effort to accelerate their customers’ digital transformation, helping them take advantage of all the capabilities that Dell Technologies’ family of businesses offers, while also reskilling their staff for the future.

Moving from his role as the Senior Director for Sales Planning and Operations Channel Business for EMEA, and with over 30 years of experience Vangelis brings a wealth of experience and expertise to his new role. He has worked with Dell Technologies for 17 years in leadership roles across EMEA, including a stint as the Regional Sales Director for the UAE and Gulf region from 2015 to 2017. He replaces Havier Haddad, who takes on the role of General Manager for the Gulf region at Dell Technologies.

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Mohammed Amin, Senior Vice President – Middle East, Russia, Africa and Turkey, Dell Technologies

“Vangelis’ valuable experience and expertise has been a great asset to Dell Technologies over the years. His track record of building relationships and delivering results, will be critical to our growth in the region as we strengthen our focus on enabling our partners to build deep expertise in delivering the full spectrum of our portfolio of solutions. Vangelis and his team will continue to build on the successes of our partner program by providing partners with a clear roadmap and investing in skills development, that will enable them to successfully navigate the ever-changing digital landscape.”