In another crucial milestone for the company, Fresh Del Monte in the Middle East and North Africa (“MENA”)announced the launch of its lateststate-of-the-art e-commerce store in Jeddah, Saudi Arabia, as part of its increasing commitment to be closer to consumers.
Following the huge success of its platform in the UAE, Fresh Del Monte rolled out this convenient service to provide Saudi consumers with a seamless and curated grocery-buying experience with the touch of a few buttons via its dedicated website https://sa.myfreshdelmonte.com. The platform offers a wide variety of high-quality fresh fruits, vegetables, snacks, freshly squeezed juices and meals that meet the highest global standards of food safety. It makes it easy for shoppers to find the right foods for their specific needs and health objectives while providing highly tailored, informative and relatable recommendations based on consumers’ preferences.
“Worldwide, digital technology has been reshaping both the market and consumer buying trends. When the Covid-19 pandemic struck in March 2020, e-commerce became the new norm, with more consumers going online to shop for their needs, as stores were closed or operating at reduced capacity,” Racha El Aawar, Fresh Del Monte’s Regional Marketing Director for the Middle East and North African region, said. “Even still, many consumers have opted to steer clear entirely of the supermarket, to avoid indoor spaces. This has accelerated the expansion of e-commerce to provide consumers with access to a significant variety of products from the safety and convenience of their homes.”
El-Aawar added: “The Fresh Del Monte newly launched e-commerce store will initially serve the Jeddah province, with plans to expand our services to Riyadh and all of Saudi Arabia soon. While getting groceries was a stress point for many people, online ordering can be a timesaving, stress-relieving solution and can help people manage their busy lifestyle. The platform, which delivers on the freshness and quality our consumers expect from online shopping, also helps us build a lasting bond between consumers and our brand.”.
The Fresh Del Monte e-commerce store is a one-stop shop for healthy snacks and meals and fresh produce, leveraging Fresh Del Monte’s reliable credibility and well-deserved consumer trust.